Chief Executive's Office

This department is headed by the Assistant Chief Executive, who directly supports the Chief Executive by co-ordinating and delivering key corporate and community priorities.

The Assistant Chief Executive manages the following divisions:

Communications and Marketing

This division is responsible for:

  • strategic communications support to departments, staff and councillors
  • managing internal communications, media relations, marketing activity including campaigns, social media, branding and graphic design
  • producing publications including the residents’ newspaper Town and Country and Your Guide to Bracknell Forest

Community Safety

This division is responsible for:

  • supporting the Community Safety Partnership
  • coordinating cross-cutting activity within the council and with partners

Business and Enterprise

This division is responsible for:

  • promoting economic prosperity
  • promoting inward investment
  • assisting the development of small and medium sized enterprises
  • supporting existing businesses


This division is responsible for:

  • leading the transformation and regeneration of Bracknell town centre
  • attracting and working with development partners to renew and revitalise commerce and enterprise across the Borough

Performance and Partnerships

This division is responsible for:

  • service planning 
  • policy review and analysis, including the council’s Annual Report
  • promoting and monitoring performance across the council
  • improving services 
  • refreshing the Sustainable Community Strategy 
  • development of partnership working 
  • supporting the Bracknell Forest Partnership 
  • voluntary sector support

Overview and Scrutiny

This division is responsible for: 

  • supporting Members in holding the Executive and other public service providers to account 
  • developing the scrutiny process to secure improvements to the council’s and NHS’s services 
  • complaints (Stage 4) and Local Government Ombudsman cases

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