Free drink aware kit measured up to expectations

13 June 2014

A successful drink awareness campaign in Bracknell Forest is to be showcased at a national conference this year.

An independent report on the ‘What’s in Your Glass?’ campaign shows that more than six in 10 people who used the free alcohol measuring kit, designed by alcohol education charity Drinkaware, reduced the number of units they drank and cut down on the calories they consumed through alcohol. 

Over half of those who took part in the eight-week campaign switched to lower-strength drinks and reduced the number of days they drank. Almost 80 per cent of respondents said they had started to keep a better track of their drinking habits after using the kit. The project has been selected for presentation at the Faculty of Public Health conference in Manchester later this year.

Dr Lisa McNally, public health consultant at Bracknell Forest Council, said: “We worked in partnership with Drinkaware and local pharmacies who helped us distribute the alcohol kit. Our aim was to give people the right information and support to change the way they drink.

“We knew that the alcohol measuring kit was something people would want to try out. The kit contained a unit measuring glass, a wheel showing units and calories in different drinks, and an advice booklet with a drink diary. Many users found that using the kit at home helped them to change the way they drink.”

Local pharmacists said the design of the measuring kit was very appealing to the public and was a real conversation starter.

The unit cup and unit and calorie wheel are available from the Drinkaware website.

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