Choosing to walk, cycle or take public transport in Martins Heron just got more rewarding, with the introduction of new Eco Rewards QR codes around the area.
Residents who choose to walk or cycle to local amenities, such as the shops, parks, schools or station, will be rewarded for choosing active travel routes. The expansion to the successful Eco-Rewards programme comes after the council secured funding through South Western Railway’s Customer and Communities Improvement Fund (CCIF).
To take part residents can download the Eco Rewards app and scan the new Eco Rewards QR codes on their commute and view journeys and points they earn to access discounts, prizes, or cash-back rewards.
Cllr Guy Gillbe, executive member for planning and transport, said:
“We are thrilled to have expanded the much-loved Eco Rewards scheme and hope it helps encourage those travelling through Martins Heron to take a more active commute to the local station.
“Leaving the car at home and taking your bike or walking is better for the mind and body, as well as helping to reduce carbon emissions in the borough.
“Anyone can sign up to the Eco Rewards scheme and QR codes can be found all across Bracknell Forest. So, when you venture into town, or for a country walk, make sure to scan the QR codes you find on the app.”
David Wilby, South Western Railway’s regional development manager, added:
“South Western Railway is delighted to have been able to help Bracknell Forest Council bring this project to life through a grant from our Customer and Communities Improvement Fund.
“The railway is the most environmentally friendly method of public transport and encouraging people to use ‘greener’ ways of getting to and from their local station is a further step in making the whole journey more sustainable.”
The Eco Rewards programme has taken off since its launch in 2020, with users logging over 430,000 green miles, with over £2,500 worth of prizes being won.
Visit Eco Rewards Bracknell for more information, and find your local Eco Rewards QR codes.
