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Planning for Bracknell town's next regeneration step

Steps to complement The Lexicon's overhaul of Bracknell town centre have been taken by the council over the past few weeks so the next phase of the town's redevelopment can be planned.

The Lexicon, which will open on 7 September, will completely change the town and offer a social and cultural heart comprising of new shops, restaurants, leisure facilities, homes, art and public space.

However, The Lexicon is just one part of the overall transformation of Bracknell town centre and so now the council is planning for the next phase with the input of residents, businesses and visitors.

To help this process, the council recently appointed world renowned property and real estate experts, Cushman & Wakefield, to review its masterplan over the coming months. Cushman & Wakefield will be working with architectural specialists Allies and Morrison to look at what plans are in place and if they still meet the needs and expectations of people who live, work and visit the borough.

This work will help to future-proof the town, ensuring Bracknell town centre is a place that current and future residents are proud of and want to visit.

Areas that will be looked at include:

  • Civic quarter - the area around Easthampstead House, Bracknell police station and the magistrates' court
  • Southern Gateway - the area by the Royal British Legion and Jubilee Gardens
  • Market Square - the area by Blue's Smokehouse and the new Comer Homes Royal Winchester House development

To support the masterplan review, residents, community groups and businesses have been asked for their opinion on what the future culture and evening economy of the town might look like, in addition to the exciting offering already opening as part of The Lexicon.

A survey has been sent to residents asking for their opinion. The results will help shape what else could be included in the town centre to complement what The Lexicon offers from September; this includes more than 10 restaurants, a bespoke pub at The Bull and a 12 screen cinema.

Cllr Marc Brunel-Walker, executive member for economic development and regeneration, said

We're really excited about The Lexicon's opening on 7 September. The £240m redevelopment will provide residents and visitors with a fantastic leisure and retail experience. However, The Lexicon is just one part of our overall masterplan to radically transform Bracknell town centre.

We're now working on reviewing our overall masterplan with the help of Cushman & Wakefield but also inviting comments from residents and community groups. The current masterplan was published in 2002, so we need to see if it meets the current and future needs of our residents, businesses and visitors.

It is important we look strategically at how the town should develop to complement and enhance what The Lexicon offers post 7 September and make it a place future generations want to visit and enjoy.

John Percy, head of retail development consultancy, Cushman & Wakefield, commented:

The way in which we use our town centres is dramatically changing across the UK and Bracknell is no exception. The town is on the cusp of an unprecedented transformation with The Lexicon clear evidence of Bracknell’s rebirth as a destination.

We are thrilled to have been asked to consider options for the next chapter of this renaissance. With our intimate knowledge of the town, and expertise in regeneration and redevelopment, we are looking forward to advising the council in how best to spearhead Bracknell’s growth through this period of change.

Simon Russian, development manager for Legal & General on behalf of Bracknell Regeneration Partnership says:

It is important to continue to look to the future success of the town centre. The Lexicon will provide a fabulous community hub which can only be amplified by the regeneration of areas surrounding the town centre.

Cushman & Wakefield have been involved with the town centre for many years. A combination of the company’s historical knowledge of the town and its wider expertise will, I am sure, provide a progressive insight into the Bracknell of the future.