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Military personnel urged to use discount card in Bracknell Forest

Research by Bracknell Forest Council’s equalities service shows that armed forces, veterans and the defence community could save hundreds of pounds by shopping in the borough and showing their Defence Privilege Card.

Representatives from the council’s equalities team and the Royal Military Academy Sandhurst (RMAS) recently tested how much discount was available via the card in a number of shops and retailers across the borough, including The Lexicon and The Peel Centre.

This research was carried out as part of the work of the Bracknell Forest Civilian Military Partnership - a voluntary partnership between the council, the RMAS and health, recruitment, education, military organisations.

With discounts as big as 25% at major high street retailers, the partnership is keen to promote the benefits of the card to all veterans and armed service officers in the area.

The partnership aims to make sure that those who serve or who have served in the armed forces, and their families, are treated with fairness and respect in the communities, economy and society they serve with their lives according to the Armed Forces Covenant.

While discounts do change from time-to-time, the research found that just by producing the card in the borough, savings could be along the lines of:

  • 25% off at Prezzo
  • 20% off at Clinton Cards, Skechers, Joules, Bill’s, EE, House of Handsome
  • 15% off at GBK, Vodafone, Moss Bros
  • 10% off at River Island, Office, Burtons, Jack Wills

You can view the full list of discounts that our research found, on our Armed Forces support page.

Cllr Paul Bettison, OBE, Leader of Bracknell Forest Council, said:

“We have a significant military and veteran community in the borough, so we’re committed to helping them understand what advantages they can get by living here and producing their Defence Privilege Card.

“The research by our equalities team and RMAS shows that Bracknell Forest retailers have a lot to offer our serving and ex-military personnel as a thank you for their service and hard work, so if anyone living or visiting the borough has one I’d urged them to ask what discount could be available.”

Rob Morris, general manager at The Lexicon says:

“We are pleased to see so many retailers and restaurants in The Lexicon supporting the Defence Privilege Card. We will be putting a complete list on our website to help everyone easily identify where in The Lexicon the card can be utilised.”


Terms and conditions apply and discounts may vary from time-to-time.

Defence Discount Service is the only official Ministry of Defence discount service for the Armed Forces, Veterans and Defence Community.

Defence Discount Service is home of the Defence Privilege Card, the vetted discount card that can be used in stores, restaurants and venues to obtain armed forces discounts. This discount card allows Veterans and the Armed Forces Community to have a card that can allow them to receive military discounts.

The Civilian Military Partnership meets twice a year to make sure that:

  • members of the armed forces community experience no disadvantage as a result of their service in the armed forces
  • appropriate actions are taken to support the smooth transition from military to civilian life
  • the best use of resources by working with partners to deliver the greatest possible outcomes for members of the armed forces community