Bracknell Forest Council is pleased to announce its new smoking cessation service ‘Smoke Free Life Berkshire’, that launched this week in line with the national Stoptober campaign.
Smoking is the leading cause of preventable illness and premature death, accounting for approximately 77,900 deaths a year in England. Locally, 11.9% of Bracknell residents are smokers. In order to help them kick the addictive habit, the council has commissioned a new cessation service that will be available to all through either online and digital tools or face-to-face support.
Smoke Free Life Berkshire will also be working to address health inequalities amongst Bracknell Forest by offering support to identified groups where smoking rates are higher. The new service will be responsible for supplying intensive behaviour change support, such as helping people to identify their triggers to smoke. Residents will also be able to access free Nicotine Replacement Therapy (NRT) in order to manage cravings and aid them to successfully quit.
Cllr Dale Birch, Executive Member for Adult Services, Health and Housing, said:
“Providing the right service to residents, through a combination of medication and behaviour change support to help them stop smoking, is crucial in improving the health of residents and our community.
“Evidence shows there are immediate and long-term health benefits of quitting for all smokers, even for those individuals who have already developed smoking-related health problems, as well as decreasing the excess risk of many diseases related to second-hand smoke.
“This new dedicated service will not only support residents who self-refer, but will be working behind the scenes to help implement behaviour change in the areas of our borough where smoking rates are at their highest.
“We also recognise that there is strong evidence that smoking tobacco is linked to an increased risk of contracting respiratory viral infections like COVID-19, what better time to join the national Stoptober campaign and sign up to our new service, to protect your own health and the health of your loved ones.”
To get help from the new service visit Smoke Free Life Berkshire.