New ambassadors for Bracknell town centre

Seven people smiling at the camera in the middle of a busy shopping street. Union Jack bunting, shops and restaurants can be seen in the background.

A friendly group of new ambassadors are now on hand to help you experience and enjoy your visit to Bracknell town centre.

The ambassadors will be available to help with any queries you have including providing directions and advice about town centre activities and retailers.

They will also be on hand to stop any anti-social behaviour. This includes stopping people riding their bikes and e-scooters through the pedestrianised centre.

They have been launched by the council in partnership with our contractors NSL and The Lexicon.

Cllr Paul Bidwell, executive member for economy and regeneration, said: 

“Bracknell town centre is recognised as a high quality and safe place to shop and socialise. Like all town centres, however, there are times when some people spoil the atmosphere and ambience for others.

“By having these new ambassadors in place, visitors will be able to get help and advice about the events, activities and retailers on offer much more easily. They will also make sure that any anti-social behaviour is dealt with as soon as possible – making the shopping and leisure experience even more enjoyable for all.”

Rob Morris, general manager of The Lexicon, said: 

“We are delighted with this new initiative from Bracknell Forest Council, this supports the fantastic work that The Lexicon team aspire to provide for visitors every day. I am sure the ambassadors will be well received by the public, particularly during the busy summer months ahead.”

A spokesperson from NSL added: 

“NSL is pleased to be working in partnership with Bracknell Forest Council again, following on from our award-winning experience of providing COVID ambassadors and testing site COVID marshals during the pandemic. Our colleagues will patrol the town centre, providing a friendly uniformed presence engaging and assisting visitors as well as monitoring and reporting any antisocial behaviour, working closely with Thames Valley Police and The Lexicon management.”