Cllr Paul Bidwell
Cabinet member for economic development and regeneration (with responsibility for communications and marketing)
Foreword
Effective communication is the cornerstone of any successful organisation, this includes public sector organisations and indeed Bracknell Forest Council.
We have a duty to make sure that everyone we serve knows what we are doing, when and why. This is where good communications play a crucial role.
Easy to read, consistent and timely communication can inform, educate and change behaviour. It can change lives for the better, provide support and guidance and be vital in the time of crisis.
This strategy sets out what good proactive communication is and how we will achieve it. It gives us a clear plan of action and sets out the aims and objectives based on what residents, staff and councillors have told us is important to them.
It also considers that communication channels are ever evolving, with many digital platforms and opportunities available. While we need to embrace these channels and grow with them, we recognise that not everyone in our community has the ability or desire to access vital information electronically.
Residents and communities are at the heart of Bracknell Forest and this strategy further solidifies the council’s commitment to put residents first, working together to grow sustainable, resilient and inclusive communities.
