Communications and Marketing Strategy 2024 to 2028 - Audience

Published: 1 April 2024

The key groups we will communicate with over the next 4 years are identified below.

This is not an exhaustive list, but they are considered the main stakeholders for Bracknell Forest Council. Communication may be direct or by third parties or partners.

The key groups are:

  • residents (everyone who lives in the borough)
  • businesses (big, small and medium business and representative groups)
  • staff (and contractors, where appropriate)
  • people who work in or visit the borough regularly
  • Bracknell Forest Council councillors
  • town and parish councils - staff and councillors
  • voluntary, community, and faith sector organisations
  • partners (for example The Lexicon, health and emergency services)
  • local business organisations (for example Business Improvement District, chamber of commerce)
  • business representatives from significant or national organisations, who may impact on local issues
  • MPs and national government, where appropriate
  • local, regional and trade, national media
  • neighbouring local authorities