Following a series of workshops, surveys and significant research, several common themes became apparent for how we communicate with stakeholders.
The themes are:
In addition, councillors were clear there was a desire to take the council to the public with the theme of ‘bringing the council to you’ emerging as key.
Using these themes and the Council Plan’s priorities, the objectives for the strategy are:
To develop compelling and informative campaigns that align to the Council Plan or emerging issues using the OASIS model (Objectives, Audience, Strategy, Implementation, Scoring).
This will help to provide accurate and up-to-date information to stakeholders in a timely manner.
To enhance clarity and use appropriate translation and interpretation. This will make sure information can be easily understood by diverse audiences.
To simplify language, use visuals and make full use of communication platforms for accessibility. This includes developing non-textual communication such as videos, podcasts, imagery and livestreams.
To provide regular updates that myth bust misconceptions, provide clear reasoning for decisions and explain emerging issues. This includes proactively challenging inaccuracies in the media, social media or in the community - quickly, openly and honestly.
To make content more human through using case studies, examples, real people and places, making it more relatable, celebrating our successes and aiding connection.
To be digital first in approach but not digitally exclusive - using traditional channels where there is a need or gap. This includes more frequent use and development of drop-in sessions and events - bringing the council to people.
