Communications and Marketing Strategy 2024 to 2028 - Appendix C - headline survey results for evaluation benchmarking

Published: 1 April 2024

Social media survey 2023

Do you find the content of Bracknell Forest Council’s social media informative and useful?

  • Yes, extremely - 21.48%
  • Yes, sometimes - 32.89%
  • It’s okay - 24.16%
  • Not really - 8.05%
  • Not at all - 7.38%
  • No response - 6.04%

Do you find the content of Bracknell Forest Council’s social media easy to understand?

  • Yes - 71.14%
  • Sometimes - 14.09%
  • No - 8.05%
  • No response - 6.71%

Town and Country readership survey

Town & Country provides valuable information on council news and updates (2023):

  • Yes, always - 25%
  • Yes, sometimes - 50%
  • No, never - 25%

Town & Country provides valuable information on council news and updates (2021):

  • Yes, always - 57.14%
  • Yes, sometimes - 37.76%
  • No, never - 4.08%
  • No response - 1.02%

Internal comms survey 2023

Forest Views is a good source of information to update me as to what’s happening across the council:

  • Strongly agree - 41.18%
  • Agree - 52.94%
  • Neutral - 5.88%
  • Disagree - 0%
  • Strongly disagree - 0%

I enjoy reading Forest Views:

  • Strongly agree - 23.53%
  • Agree - 55.88%
  • Neutral - 14.71%
  • Disagree - 0%
  • Strongly disagree - 0%
  • No response - 5.88%

Forest Views is easy to read:

  • Strongly agree - 32.35%
  • Agree - 58.82%
  • Neutral - 5.88%
  • Disagree - 2.94%
  • Strongly disagree - 0%

I enjoy reading Forest Views Extra:

  • Strongly agree - 17.65%
  • Agree - 61.76%
  • Neutral - 14.71%
  • Disagree - 0%
  • Strongly disagree - 0%
  • No response - 5.88%

Forest Views Extra keeps me up-to-date on what’s going on across the organisation:

  • Strongly agree - 23.5%
  • Agree - 67.65%
  • Neutral - 5.88%
  • Disagree - 0%
  • Strongly disagree - 0%
  • No response - 2.94%

Forest Views Extra is easy to read:

  • Strongly agree - 23.5%
  • Agree - 70.59%
  • Neutral - 2.94%
  • Disagree - 0%
  • Strongly disagree - 0%
  • No response - 2.94%