Feedback from staff and councillor workshops suggested that evaluation was an area for improvement.
There is now a bigger demand and desire for this level of detail and understanding given the recent change in political administration.
Therefore, we will develop a quarterly tracker for cabinet members, corporate management team and the assistant director lead for communications.
It will cover:
- campaign successes, milestones, risks and issues (including tangible outcomes)
- media monitoring for issues, successes, challenge and sentiment (taking into account newspaper licensing restrictions)
- survey results
- social media statistics
- click through rates and e-newsletter distribution
- a horizon scanner of media opportunities and risks
- intranet and website news statistics
It will also be made available for all staff on the intranet in the interest of being accountable and transparent.
The success of the overall strategy will be measured against:
- the percentage of people saying they find the council’s social media channels are informative and useful (see Appendix C for 2023 results)
- aim is for at least 50% ‘extremely’ or ‘sometimes’
- the percentage of people saying the council’s social media channels are easy to understand (see Appendix C for 2023 results)
- aim is for at least 95% ‘yes’ or ‘sometimes’ or ‘most of the time'
- an increase in followers of 10% on main social channels
- engagement on social media channels being at least 3% (averaged)
- the percentage of people saying they find Forest Views and Forest Views Extra a good source of information, they are enjoyable and easy to read (see Appendix C for 2023 results)
- aim is for at least 85% agree or strongly agree
- the percentage of people saying Town & Country/ Town & Country extra (re-branded) is a valuable source of information (see Appendix C for previous results)
- aim for over 85% ‘yes’ or agree
